Tamara Adlin @ UXPA Seattle Tamara Adlin @ UXPA Seattle UX Professionals Association Seattle

Adhoc Personas: Evolving our Approach to Persona-Work with Tamara Adlin

UXPA Seattle and UX/IA Meetup are excited to host Tamara Adlin for a special talk on September 9th about her long journey with Personas, and how her current thinking is aligned with new work on "Adhoc Personas."  

Tamara's ideas about Persona development are influential and widely implemented by UX teams around the world. UX Guru, Jakob Nielsen, endorsed her most recent, best-selling 2010 book,  "The Essential Personal Lifecycle: Your Guide to Building and Using Personas," co-written with John Pruitt, Principal User Experience at Dell, by commenting that it is "better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they're talking about." This event is graciously being sponsored by The Creative Group (TCG) Seattle


Tamara will discuss the evolution of Personas until about 1998 when Allan Cooper released his seminal book, "Inmates Are Running the Asylum," and popularized "Goal-Oriented" design methods. Tamara will discuss her own journey, after Cooper, and the challenges of adapting Personas to creative organizations from Apple to Zillow. 

Finally, Tamara will introduce "Adhoc Personas," what they are, and why she now advocates this approach after many years of devising, testing, and refining methods. She will also step-through what an Adhoc Persona Workshop looks like using artifacts and pictures from actual client sessions. 


• 5:30-6:15pm: Networking and Set-up
• 6:15-6:30pm: Announcements and Introductions
• 6:30-7:30pm: Presentation
• 7:30-8pm: Q/A and Wrap-up


Light sandwiches, finger food, and food platters. Nice Beer and Wine, in addition to other refreshing beverages. Vegetarian and Gluten-Free options will be available. 


Tamara is the president of adlin, inc., a User Experience strategy company in Seattle. Adlin, inc., solves real problems that companies face when creating products that people love. Tamara believes that crystal-clear focus on customers eventually creates great products that meet business objectives.

  TCG @ UXPA Seattle

Tamara is a widely-recognized author of two books about Personas with John Pruitt, :  "The Persona Lifecycle: Keeping People in Mind Throughout Product Design" (2006, 2010 Kindle) and "The Essential Persona Lifecycle: Your Guide to Building and Using Personas" (2010). Before co-founding Fell Swoop, a leading Seattle digital design firm, Tamara was a Customer Experience (CX) Specialist at Amazon.com and worked within the start-up community.  Throughout her whole career, she has always been fascinated with the problem of getting lots of people from different teams to communicate and work well together. Tamara earned an M.S. in Technical Communication from University of Washington in Seattle. 


The Creative Group (TCG) is a leading creative and marketing agency specializing in placing interactive, design, marketing, and advertising talent into creative organizations.   Tamara @ UXPA Seattle
As the creative and design division of Robert Half, TCG has ample resources to support and scale staffing needs for major markets in the U.S. and Canada. TCG actively promotes efforts and advocacy to support the environment, recruitment, supplier diversity, and philanthropy.

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